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Article: Walmart Research: Women Using Gift Card Differently This Year.

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Entertainment Close-up
Article date:
December 18, 2008
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ENTERTAINMENT CLOSE-UP-18 December 2008-Walmart Research: Women Using Gift Card Differently This Year(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com

Women clearly are the shopper-in-chief for the holidays, and Walmart unveiled new research on their gift card buying and spending plans this season.

One in two women shoppers said they still plan to give gift cards this season and even more said they would like to receive a gift card. Additionally, the research found gift card redemption may be shifting more from traditional "wants" to everyday "needs" including groceries. Some shoppers also will choose to re-gift the bonus gift cards they receive with ...

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