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Article: Follies.(News)(The Hershey Co. in marketing cases)(McDonald's advertising campaign)(Taco Bell to donate)
- Article from:
- Advertising Age
- Article date:
- December 15, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Dan Lippe
1. Sending a message
Carat's U.S. chief people officer, Rose Zory, accidentally e-mailed to all employees a memo detailing a major "right-sizing,'' including layoffs.
2. Rachael's scurrilous scarf
The media made a "keffiyeh kerfuffle'' out of a Dunkin' Donuts online ad from Studiocom, Boston, that featured Rachael Ray wearing a paisley scarf that resembled the Arab headdress.
3. Scientists bemoan ape appeal
Media images of chimps (remember the Super Bowl spot from CareerBuilder?) have desensitized the public to the endangered animals' plight, researchers said in an article in Science magazine.