Article: Printing For Those Hot, Flat and Crowded Markets.(Printing industry)(Editorial)

By Bill Esler, Editor-in-Chief

By now you may be far more familiar than you had wished with the impacts of macroeconomics on small business. Arcane Keynesian and Chicago School econometrics can explain the effects of the economic meltdown as you feel it: sudden customer bankruptcies, competitor closures and a rise in unsolicited resumes.

Regardless of whether you track what the Dow Jones is averaging or how much capital has been injected by the Fed, it's important to recognize that some fundamentals for operating your business are shifting. These are well captured on page six by Bruce Carson, CEO of The Dot Printer. The new reality, says Carson, is that competition can ...

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