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Article: A matter of performance: today's consumers demand cutting-edge hair care formulations that enhance their treasured tresses.(Category Review: HAIR CARE PRODUCTS)
- Article from:
- Private Label Buyer
- Article date:
- November 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hair care products have evolved tremendously in the past few decades--and for good reason. Today, few women opt for a weekly salon visit to get their tresses washed, rolled and "done"--most of them now rely on a complex assortment of shampoos, conditioners, gels and sprays to perfect their styles in between haircuts. Even men now are much less likely to rely on only a simple shampoo wash to train their manes into place.
Consumers, therefore, have come to expect hair care products that are technologically sophisticated and customized for specific hair types. To compete in today's growing sea of national brand hair care products, retailers must provide private ...