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Article: Two predictions for 2009.(LIES, DAMN LIES AND STATISTICS)
- Article from:
- The Online Reporter
- Article date:
- December 5, 2008
CopyrightCOPYRIGHT 2008 Rider Research, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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--The Net Becomes a TV Set
--Music Industry Will Find a New Business Model
Two of the predictions that seekingalpha.com's Julia Boorstin makes about the media industry for 2009 directly impact digital media companies.
--Consumers will treat the Internet like it's another TV set. She points out that NBCU and News Corp's Hulu.com is offering increasing amounts of free, ad-supported TV shows. She calls it a "go-to" destination for everything from "Saturday Night Live" clips to full-length shows from NBC and Fox.
Consumers, she says, will be the beneficiaries as YouTube tries to catch up with Hulu.com by adding TV shows and movies. Forget ...