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Article: Private labels: smart business at retail. (Garden Ridge megastore chain)
- Article from:
- Gifts & Decorative Accessories
- Article date:
- January 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Private labeling programs are moving to the forefront in many gift and decorative accessories stores -- and gift retailers like Garden Ridge, a Texas-based megastore chain, are learning how to master the private label arena and turn a profit, too. Once the mainstay of discount, drug and department stores, private label programs are being acknowledged as profit-producers in a range of mid-priced and upscale stores.
SMART BUSINESS
For Garden Ridge, simply put, private labeling is smart business. "We use our private label program to build name recognition of our store," states Jack Lewis, president and CEO of Garden Ridge, which merchandises ten ...