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Article: Universal Studios Consumer Products Group & Amblin Entertainment Announce Licensing and Promotional Program for Universal Pictures'

Article from:
PR Newswire
Article date:
February 10, 1997
Copyright 
 
   `The Lost World: Jurassic Park` 
 Dinosaurs Come to Life in Many Exciting Ways 
  Games, Toys, Books, Home Furnishings, and Apparel

UNIVERSAL CITY, Calif., Feb. 10 /PRNewswire/ -- Universal Studios Consumer Products Group announced today a program of innovative licensing agreements associated with the highly anticipated sequel to Jurassic Park from Universal Pictures and Amblin Entertainment, "The Lost World: Jurassic Park." This extensive promotions and merchandising program is part of the consumer products group's ongoing strategy focusing on brand development, retail development and global expansion.

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