|
|
Article: Universal Studios Consumer Products Group and The Harvey Entertainment Company Unveil New Marketing Pact.
- Article from:
- Business Wire
- Article date:
- February 11, 1997
CopyrightCOPYRIGHT 1997 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
UNIVERSAL CITY, Fla.--(BUSINESS WIRE)--February 11, 1997-- Universal Studios Consumer Products Group and The Harvey Entertainment Company (Nasdaq: HRVY) have unveiled a marketing strategy in which Harvey will initiate new offers for the worldwide product licensing and merchandising activities of all of its character including Casper, it was announced by Charles Day, Vice President of Consumer Affairs, The Harvey Entertainment Company and Cynthia Cleveland, President, Merchandising and Licensing, Universal Studios Consumer Products Group.
Universal Studios and Harvey will continue to work together to support the Casper franchise. Universal showcases Casper and ...