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Article: Benchmarking study illustrates how best-in-class achieve alignment, communicate change. (includes profiles of participating companies)
- Article from:
- Communication World
- Article date:
- December 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Study Methodology
To begin this comprehensive benchmarking effort, 16 organizations from the U.S. and Canada partnered with APQC to sponsor this study and delve into the process of internal communication. Together they identified 50 companies that they believe were "best practice" in this area. All 50 companies received a screening questionnaire. From these responses, the study sponsors identified 10 companies that fit the term best practice. The group planned half-day site visits to closely examine these companies.
Question topics were generated by the sponsors and formatted into three parts:
* A structured rating questionnaire on the use and ...