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Article: Millennial Media and Stella McCartney Team for Mobile Marketing Push.
- Article from:
- Entertainment Close-up
- Article date:
- December 28, 2008
CopyrightCOPYRIGHT 2008 Close-Up Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ENTERTAINMENT CLOSE-UP-28 December 2008-Millennial Media and Stella McCartney Team for Mobile Marketing Push(C)2008 - CloseUpMedia - newsdesk@closeupmedia.com
Millennial Media, Inc., a mobile advertising network company, and luxury lifestyle fashion brand Stella McCartney announced their collaboration to develop and introduce a mobile advertising campaign for holiday shoppers throughout North America.
The campaign, which launched last week, and continues through the end of January, represents the fashion designer's first foray into mobile marketing. In addition, the initiative plays a critical role in the company's holiday-focused integrated marketing ...