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Article: Sun Tzu and the Art of Business: Six Strategic Principles for Managers.
- Article from:
- Entrepreneur
- Article date:
- January 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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If you've ever felt that business is like war (and who hasn't pondered the similarities?), a new business book based on the teachings of an ancient Chinese warrior has much to offer. Businesspeople have studied Sun Tzu's centuries-old military classic The Art of War for years. Now, in Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Oxford University Press, $25 cloth), author Mark McNeilly offers a business translation of Sun Tzu's ideas.
"Because business by definition deals with competition, Sun Tzu's principles are ideally suited to competitive business situations," McNeilly ...