Article: Why pride and outsourcing don't mix; Root problems tend to be everyday business issues. So why do some parties give up?(Global Sourcing)

Many of the less successful electronics manufacturing outsourcing relationships at their core have problem behaviors very similar to the age-old character flawks known as the Seven Deadly Sins. In the old days, when good character was considered an essential part of civilized behavior (and was that such a bad thing? Listen up, bankers!), a helpful mnemonic device was designed to help us remember what to avoid: SALIGIA.

As explained in our October column, SALIGIA is derived from the first letters (in Latin) of the Seven Deadly Sins:

1. Superbia (pride).

2. Avaritia (greed).

3. Luxuria (lust).

4. Invidia (envy).

5. ...

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