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Article: Site search and SEO hold the keys to e-commerce.(Game-Changers)
- Article from:
- DM News
- Article date:
- December 15, 2008
- Author:
CopyrightCOPYRIGHT 2008 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A roller-coaster economy certainly may dampen the enthusiasm of online shoppers--so how will you capture the attention of a cautious shopping public? Site search and search engine optimization (SEO) will most likely be 2009's secret sauce--the ingredients that mark the difference between successful e-commerce companies and those that struggle to gain footing.
SLI System's recent survey, Trends in E-commerce, which polled more than 300 retailers, found that 90% of online retailers rank site search, SEO and e-mail marketing as the most important e-commerce technologies for promoting online business.
The challenge for retailers is to ensure their search spending drives ...