|
|
Article: Sky's the limit: Albuquerque Tortilla Co. proves exceeding expectations is the best way to rise above competition.(COVER FEATURE)(Company overview)
- Article from:
- Refrigerated & Frozen Foods
- Article date:
- December 1, 2008
CopyrightCOPYRIGHT 2008 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
It makes sense that a company headquartered in Albuquerque, N.M., would have lofty aspirations. Not only is the southwestern city host to an annual hot air balloon festival, but it's also an area well-known for its hang- and paragliding. In fact, taking to the sky seems to be somewhat of a local past time.
Appropriately, Albuquerque Tortilla Co. Inc. executives know a thing or two about soaring.
"We've always exceeded our goals," says Chris Martinez, vice president of sales and marketing. "Because we have a good customer base and we work hard at it. We try to offer the highest quality products for a reasonable price. Our goals are just to keep feeding ...