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Article: Renaissance Ad Campaign Breaks Barriers for Most Creative, Compelling Ads Seen In Hospitality Industry; 'Relax. You're at a Renaissance' Defines Brand's Point of Difference.
- Article from:
- Business Wire
- Article date:
- February 20, 1997
CopyrightCOPYRIGHT 1997 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CLEVELAND--(BUSINESS WIRE)--Feb. 20, 1997--Renaissance Hotels and Resorts has introduced its new $12 million ad campaign designed to take ownership of a niche currently not being served by any other hotel company -- bridging the gap between the upscale and luxury hotel segments.
The breakthrough ads, created by Bozell Worldwide in New York, serve to reflect Renaissance's brand personality, while conveying the hotel company's key brand positioning message: "caring people with a passion to provide exceptional service in a sophisticated, comfortable atmosphere."
The first ad, which broke Wednesday in the Wall Street Journal, features a gentleman in ...