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Article: Enter the era of reverse psychology marketing.(Retail News Analysis)
- Article from:
- European Retail Digest
- Article date:
- June 22, 2007
- Author:
CopyrightCOPYRIGHT 2007 Templeton College. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Stores with no names, shuttered-down shop windows, firms that sedulously ignore what customers want, product items that are in limited availability. No--this is not a survey of an industry in distress nor evidence of abysmal customer service. Instead, these are a few of the aspects of a new and evolving marketing phenomenon.
The history of marketing in its contemporary sense of a formal business discipline is a relatively long one, dating back almost a century. The term was supposedly first coined to publicise a lecture at the Harvard Business School. In the ensuing decades, countless marketing books and articles have been written, principles and theories ...