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Article: Classifying lifestyle content.(Scripps Networks Inc. to use solution from Nstein Technologies )
- Article from:
- KMWorld
- Article date:
- January 1, 2009
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Scripps Networks (scrippsnetworks.com) has chosen a text-mining solution from Nstein Technologies (nstein.com) to semantically analyze its immense library of lifestyle content. Scripps Networks owns and creates content for five home, food and lifestyle cable networks and Internet sites, including HGTV, Food Network, DIY Network, Fine Living Network (FLN) and Great American Country (GAC).
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With its sites recording an average of more than 18.5 visitors per month, the SN (Scripps Networks) Digital team wanted to enhance the functionally of its search technology, and to create a taxonomy and thesauri based on the top terms searched. It ...