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Article: Well, Isn't Yahoo the Goody Two-Shoes.(Brief article)
- Article from:
- Linux Gram
- Article date:
- December 22, 2009
CopyrightCOPYRIGHT 2009 G2 Computer Intelligence. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Yahoo up and said the other day that starting next month it will anonymize any personal user data stemming from searches, page views, ad views, page clicks and ad clicks in 90 days - a broader policy than anybody else's got although how effective the scrubbing will be is unclear.
Any data held any longer, it said, would only be for reasons of fraud or system security and then any personally identifying marks will be effectively shredded in six months.
Legal obligations, however, may require data be held longer, it added, without explaining how extensive those legal obligations may be.
Yahoo, which said it will take until mid-2010 to enforce the ...