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Article: Supply chain management: a time-based strategy.
- Article from:
- Industrial Management
- Article date:
- September 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 Institute of Industrial Engineers, Inc. (IIE). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Foreign competition is forcing American firms to reorient their business strategies away from conventional, cost-based strategies and more toward time-based strategies. When customers must choose between products with similar levels of quality and price, the decision normally comes down to which product is delivered the fastest. Knowing which features a customer desires in a product is tantamount to speed, quality, and price considerations. Just-In-Time (JIT) manufacturing and other time-compression strategies have had well-documented success in bringing goods to market competitively. Time saved in manufacturing, however, can easily be lost in distribution.
The ...