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Article: The Minute Maid Company Reverses a Trend: From-Concentrate Orange Juice Now Fastest-Growing Segment
- Article from:
- PR Newswire
- Article date:
- February 26, 1997
CopyrightCOPYRIGHT 1997 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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HOUSTON, Feb. 26 /PRNewswire/ -- You can't fool America's taste buds forever. After several years as the category growth leader, not-from- concentrate orange juice has taken a back seat to its older and larger cousin. Orange juice made from concentrate is now the fastest-growing segment of the orange juice category, thanks to The Minute Maid Company's taste-based marketing strategy.
"Consumers are hearing our message of taste, and they are responding," said Jay Gould, senior vice president and chief marketing officer, The Minute Maid Company. "When it comes to orange juice, premium means consistent, great taste. Only from-concentrate orange juice can ...