|
|
Article: Marketing research in the year 2000.
- Article from:
- Medical Marketing & Media
- Article date:
- January 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
June 22, 2000. Worldwide Pharmaceuticals Corporation, the pharmaceutical megacompany formed in the late 1990's by the sequential mergers of four major U.S. and U.K.-based firms, announced today that it was closing its in-house Marketing Research Department and furloughing all employees in that group. When asked the reason for this action, a company spokesman indicated that, "As the marketplace has changed in recent years, marketing research approaches have not shown that they can help our corporation move ahead into the 21st century. This function has become less relevant to our business." The move by Worldwide Pharmaceuticals was not unexpected, since it follows similar ...