Article: How insurance can reduce intellectual property risks. (intellectual property pursuit insurance)

Intellectual property. What is it? How is it accounted for? And why is it so important to the growth, profitability and success of today's companies?

Even more critical, how do you know what you have and what it is worth?

This article addresses the application of a traditional asset-management strategy--risk allocation through the use of insurance products--to intellectual property.

While other asset management tools--such as valuation and audits of intellectual property portfolios and the use of legal and statutory enforcement vehicles--are not minimized, the focus here is on identifying the primary risk inherent in owning those assets, ...

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