|
|
Article: Jordan Brand Goes Beyond XX3 to Unveil the Future of the Brand: The AIR JORDAN 2009.
- Article from:
- Business Wire
- Article date:
- January 8, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
AIR JORDAN 2009 Departs from Traditional I-XX3 Naming and Presents Never-Before-Seen Technology in One-of-a-Kind Shoe
BEAVERTON, Ore. -- Since the release of the AIR JORDAN XX3 in January 2008, the sneaker world debated the greatest question ever asked of a basketball shoe: will there be an AIR JORDAN XX4? Meanwhile, Jordan Brand, a division of NIKE, Inc. (NYSE: NKE) and creator of the legendary franchise, fueled the fire by admitting nothingOuntil now.
Today, at a press event in New York City, Michael Jordan himself unveiled the AIR JORDAN 2009 shoe. Its sophisticated design carries on the tradition of the world's most respected basketball shoe while ...