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Article: Survivor: Chicago; Outwit, outplay, outlast recession.(News)
- Article from:
- Crain's Chicago Business
- Article date:
- January 5, 2009
CopyrightCOPYRIGHT 2009 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Mike Colias, Monee Fields-White, John Pletz, Ann Saphir, David Sterrett and Bob Tita
As a new year begins, Crain's examines key issues for some locally based bellwether companies trying to navigate an increasingly treacherous economic jungle.*
Food and Beverage
McDonald's
Dec. 31 close: $62.19, up 6% in 2008.
Price to estimated 2009 earnings: 16.2
What's happened: The Golden Arches got a boost from the introduction of fried-chicken sandwiches in the U.S., strong sales in Europe and the Dollar Menu's allure for penny-pinching diners. So far, McDonald's Corp. has sustained its reputation as a recession haven: ...