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Article: The political economics of greenwashing.(Biodevastation)(Company overview)
- Article from:
- Synthesis/Regeneration
- Article date:
- January 1, 2009
- Author:
CopyrightCOPYRIGHT 2009 WD Press. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Hard times are looming. And in their desperation to keep the American economy afloat, government and business will be tossing overboard any proposals for real environmental protection. No time for such romantic foolishness when there are investments to be protected. Get those tax refunds back into retailers' registers, quick!
Not that we won't be hearing about the environment; indeed, the next growth spurt, if it comes, is likely to be clothed in a green as green as the felt on a blackjack table.
In early 2008, entrepreneur Eric Janszen declared in Harper's magazine that the next bubble--alternative energy--had already been "branded." His projection: the ...