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Article: Does third-party testing/validation carry any weight with the buyer--at either the consumer or component purchasing levels?(THE BRAINSTORM)
- Article from:
- Product Design & Development
- Article date:
- December 1, 2008
CopyrightCOPYRIGHT 2008 Advantage Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Alexander J. Porter
Intertek
Chief Engineer--Programs, Performance, Durability
www.intertek.com
Unease, doubt, fear. These are never comfortable feelings to have when making a major purchasing decision. Consumers and Purchasers have one thing in common, they want to trust the product they are buying but know they could be making a bad decision. Third party testing provides them with three key areas that impact their decisions.
Emotion: When a consumer has made the decision to purchase a product--especially an expensive product--the excitement of something new is tempered by a fear that it will not live up to expectations. ...