|
|
Article: TYPOGRAPHY: Reverting to type.
- Article from:
- Design Week
- Article date:
- January 8, 2009
- Author:
CopyrightCOPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
After decades of sans serif ubiquity, the serifed font is making a spirited return. It's a good example of how typographic trends shift with other elements of visual culture, finds Scott Billings
IN 2007's Helvetica, a feature film daringly organised around the sheer preponderance of one typeface, director Gary Hustwit pointed his lens at an urban landscape that has become dominated by the clean, open shapes of the eponymous sans serif. Among other things, the film showed how Helvetica's clear, balanced form has become a typographic synonym for the spirit of the times, particularly for global business, confidently expressing modernity, approachability and ...