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Article: Is DRTV right for me? (direct response television)

Article from:
Target Marketing
Article date:
February 1, 1997
Author:
Copyright

SEVEN CONSIDERATIONS AFFECTING A DIRECT RESPONSE TV CAMPAIGN

Nordic track, Time Life Music Series, Soloflex, Contour pillow, Health Rider...what do these products have in common? They are all household names because of their success through direct response television (DRTV). DRTV is a very profitable and efficient marketing channel that is used by every size marketer from Fortune 500 companies to start-up entrepreneurs.

But, direct response television is not for everyone. So before you take the leap, there are some key questions you should ask yourself. Your answers will give you a clearer idea if DRTV is the right choice for you.

Is my product right ...

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