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Article: The Global Brand.(The Global Brand: How to Create and Develop Lasting Brand Value in the World Market)(Brief article)(Book review)
- Article from:
- Internet Bookwatch
- Article date:
- January 1, 2009
CopyrightCOPYRIGHT 2009 Midwest Book Review. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Global Brand
Nigel Hollis
Palgrave MacMillan
175 Fifth Avenue, New York, NY 10010
Jane Wesman Public Relations (publicity)
322 Eigth Avenue, Suite 1702, New York, NY 10001
9780230606227, $24.95, www.palgrave.com
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