Article: The Global Brand.(The Global Brand: How to Create and Develop Lasting Brand Value in the World Market)(Brief article)(Book review)

The Global Brand

Nigel Hollis

Palgrave MacMillan

175 Fifth Avenue, New York, NY 10010

Jane Wesman Public Relations (publicity)

322 Eigth Avenue, Suite 1702, New York, NY 10001

9780230606227, $24.95, www.palgrave.com

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