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Article: Pros to teach tasting room management: Sonoma State certificate program draws seasoned veterans.(DECEMBER NEWS)
- Article from:
- Wines & Vines
- Article date:
- December 1, 2008
- Author:
CopyrightCOPYRIGHT 2008 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Rohnert Park, Calif. -- The latest offering from Sonoma State University's rapidly expanding Wine Business Program is a Tasting Room Management Certificate.
Students must complete eight of nine available half-day courses, taught by highly regarded industry specialists, between February and May 2009. According to Linda Nowak, director of the Wine Business Program, the certificate will help prepare tasting room staff to step up to more responsibility, with courses in direct shipping, staffing, marketing, wine club management, database management, sales, budgeting and customer relationship management.
The program begins Feb. 2, with Hospitality Management ...