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Article: Sports Illustrated announces title of new sports magazine for women.
- Article from:
- Business Wire
- Article date:
- March 12, 1997
CopyrightCOPYRIGHT 1997 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK--(BUSINESS WIRE)--March 12, 1997--The first test issue of Sports Illustrated's new sports magazine for women, Sports Illustrated Women/Sport, will hit newsstands nationwide on Monday, April 21, with a cover date of Spring 1997, it was announced today by Sports Illustrated President Donald M. Elliman Jr.
Targeted to the "Title IX generation" (women, ages 18-34), Sports Illustrated Women/Sport (previously under the working title of "Sports Illustrated Woman") will cover both the personalities and issues of sport and, like Sports Illustrated, it will have intriguing features, vivid photography and incisive reporting, utilizing the vast talent of SI's ...