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Article: NEWSPAPER EXECS LOOK AT NEW WAYS TO DISTRIBUTE Orange County Register does TV deals; USA Today does widgets.
- Article from:
- NewsInc
- Article date:
- September 10, 2007
CopyrightCOPYRIGHT 2007 The Cole Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Newspaper publishers are continuing to seek ways beyond the mass-market, printed daily to inform their communities -- as well as make a buck. From co-produced TV shows in Southern California's Orange County, to web-site widgets, to creating hyper-local print products, publishers in recent weeks have reached out across the entire delivery spectrum.
Starting this morning, "Daybreak OC," will begin broadcasting from newly built studios in the building of the Orange County Register on Orange County's only TV station, KDOC. The two-hour news-traffic-sports show, which will be anchored by veteran Southern California TV personalities Nancy Aziz and Pete Weitzner, will ...