|
|
Article: Lauren's big push. (Sara Lee Corp. introduces Ralph Lauren's intimate apparel collection, Ralph Lauren Intimates for women)
- Article from:
- WWD
- Article date:
- March 10, 1997
- Author:
CopyrightCOPYRIGHT 1997 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK -- Ralph Lauren is prepared to conquer the innerwear world.
When his new intimate apparel collection starts shipping May 25, it will head for 1,000 department and specialty store doors, each of which will have an in-store shop for the line by mid-July.
There are plans to expand the number of doors to 1,500 by 1998, said Paul Cohen, general manager of Ralph Lauren Intimates for women at Sara Lee Corp. As the licensed producer of the line, Sara Lee is the designer's powerful ally in this new venture.
International distribution will begin in 1998 with the men's segment of the line and later will be expanded to include the women's collection, Cohen ...