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Article: ParentTime names Multimedia Resources, MMR, interactive marketing agency of record.
- Article from:
- Business Wire
- Article date:
- March 17, 1997
CopyrightCOPYRIGHT 1997 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK--(BUSINESS WIRE)--March 17, 1997--
Interactive Agency to Provide Advertising and Marketing Services for
Web Site WWW.PARENTTIME.COM
Multimedia Resources, LLC (MMR) announced today that it has been selected as the interactive marketing agency of record by ParentTime. Multimedia Resources will provide ParentTime with media planning and buying, strategic marketing and content distribution strategy and implementation.
ParentTime, a joint venture of Time Warner and Procter & Gamble, was launched in October, 1996. It is a World Wide Web destination catering to the needs and interests of parents of children of all ages. ...