Article: Pete's Brewing Company Hires San Francisco Advertising Agency Black Rocket

PALO ALTO, Calif., March 12 /PRNewswire/ -- Pete's Brewing Company (Nasdaq: WIKD) today announced that it hired San Francisco-based Black Rocket as its advertising agency of record to develop an advertising campaign in support of the Pete's Wicked brand beginning in summer 1997.

"Pete's Brewing Company has been interested in working with Black Rocket since the agency's January 1996 inception," said Omer Malchin, vice president, marketing. "It's important for us to have proximity to our creative agencies. We look forward to developing a close partnership with Black Rocket's talented team which is capable of creating strong strategic and creative advertising ...

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