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Article: Saatchi & Saatchi to Give Delta Air Lines A New Look, Slogan.(Originated from The Atlanta Journal and Constitution)
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- March 14, 1997
- Author:
CopyrightCOPYRIGHT 1997 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mar. 14--Delta Air Lines' ``You'll love the way we fly'' slogan is history. On Thursday, the Atlanta-based airline picked New York agency Saatchi & Saatchi to handle its $100 million advertising account. The decision ends a testy three-month search that prompted BBDO South, Delta's agency for 51 years, to take itself out of the running last week.
Delta executives say they're looking for a completely new look and slogan from Saatchi. Saatchi's first campaign for Delta will be introduced this spring for the airline's new trans-Atlantic international business class.
``We think it's going to be a great marriage,'' said Ronald W. Allen, ...