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Article: Jordan Brand Goes Beyond XX3 to Unveil the Future of the Brand: the AIR JORDAN 2009.

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Entertainment Newsweekly
Article date:
January 23, 2009
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Since the release of the AIR JORDAN XX3 in January 2008, the sneaker world debated the greatest question ever asked of a basketball shoe: will there be an AIR JORDAN XX4? Meanwhile, Jordan Brand, a division of NIKE, Inc. (NYSE: NKE) and creator of the legendary franchise, fueled the fire by admitting nothingauntil now.

Today, at a press event in New York City, Michael Jordan himself unveiled the AIR JORDAN 2009 shoe. Its sophisticated design carries on the tradition of the worldEs most respected basketball shoe while presenting a new naming scheme, retiring the labels oAIR JORDAN I through XX3o to keep Michael JordanEs legacy special.

"Throughout the ...

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