Article: LG Electronics USA Consolidates Home Appliances, Consumer Electronics.

Enhancing its capabilities to serve customers and to capitalize on the growing strength of its brand name, LG Electronics has consolidated its home appliance and consumer electronics businesses in the United States.

The realignment brings both major businesses together under a common umbrella and creates a new Sales Division and Marketing Division structure for LG Electronics USA. Teddy Hwang, president, LG Electronics USA, said, "This new structure will transform the way we do business by creating a single face to our retailers and by integrating our branding messages to reach consumers more effectively."

Leading the consolidated sales team is John ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!