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Article: Ogilvy Public Relations Worldwide Ogilvy PR Launches Social Media RSS Dashboard for PR and Marketing Pros.

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Marketing Weekly News
Article date:
January 24, 2009
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The Daily Influence (www.thedailyinfluence.com) delivers Social Media, Word of Mouth, Public Relations and Marketing news and information updates into a single interface. Marketers can customize one view to serve as a simple "listening post-lite" for their brand or their client to know what people are saying in consumer generated media.

The service was developed by Ogilvy PR's 360A[degrees] Digital Influence team in partnership with Netvibes, the ultimate RSS reader and widget platform. Netvibes universal widget architecture (UWA) made it simple to develop The Daily Influence as a best-collection of RSS feeds that can easily be customized by communications and ...

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