Article: U.S. Retailers Increase Paid Search Spend, Adjust Strategies Amidst Challenging Holiday Season.

Multi-channel retailers increased their U.S. paid search spend in Q4 08 by 12% compared with Q4 07. In addition, consumers continued to convert online at a steady rate, although they spent 10% less on average per transaction compared with the year prior. The findings come from a report released by SearchIgnite, a leading provider of search and performance media optimization technology managing more than $350 million in paid search annually (see also SearchIgnite).

While paid search spend by retailers is up on average for all of Q4, a closer look at intra-quarter trends shows marked differences in retailersE allocation of spend throughout the quarter as compared ...

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