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Article: Pizza Patron Issues 'Pizza Pesos'.
- Article from:
- Science Letter
- Article date:
- January 20, 2009
CopyrightCOPYRIGHT 2009 NewsRX. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Pizza Patron, the premier Latino pizza brand, began citywide distribution of its new PIZZA PESO in Dallas/Ft Worth, home of the 23 year old concept. The company made international headlines and was the topic of intense debate in 2007 when it announced that it would accept Mexican pesos in all of its locations (see also Pizza Patron).
The PIZZA PESO is a $1 coupon, good towards any pizza purchase. It resembles Mexican currency and fits easily in a wallet with other bills. Pizza Patron has partnered with DolEx Dollar Express and its Telemundo inspired in-store Digital Network to advertise and distribute the PIZZA PESOS. DolEx will be giving PIZZA PESOS to its ...
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Article: Pizza Patron Same-Store Sales Up Again in ...
Science Letter;
February 24, 2009 ;
700+ words
...Pizza Patron, the premier Latino pizza brand, announced ... the fourth quarter of 2008 (see also Pizza Patron). "We expected sales to be strong ... director of Brand Development for Pizza Patron. "Pizza Patron appeals to a wide base ...
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