|
|
Article: Juicers at crossroads.
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- March 17, 1997
- Author:
CopyrightCOPYRIGHT 1997 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK -- Compared to other kitchen electrics, juice extractors generate a small amount of business in the U.S. And there are only about half a dozen recognized brands in the category.
However, these brands come from heavy-hitting suppliers such as Braun, Hamilton Beach/ Proctor-Silex, Salton/Maxim, Sunbeam-Oster and Waring, and consumer interest appears to be growing "The continuing health craze means that juice extractors are a popular kitchen appliance with a loyal following, which continues to grow," reported Kim Ellwein, product manager for Oster appliances at Sunbeam Corp. "It's the health-conscious consumer we target with our Oster juice extractor.".