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Article: The University of San Francisco Prepares New Generation of Interactive Experts With First and Only Internet Marketing Certificate Program Offered 100% Online.
- Article from:
- Business Wire
- Article date:
- January 19, 2009
CopyrightCOPYRIGHT 2009 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New Master Certificate Program Equips Professionals and Organizations With the Tools, Tactics and Best Practices of Integrated Online Marketing
TAMPA, Fla. -- In today's turbulent economy, companies require more accountability for marketing dollars than ever before - prompting a significant advertising shift from traditional media to an ever-evolving array of interactive strategies that offer immediate, quantifiable results. According to a recent study by marketing services firm Epsilon, 6 out of 10 Chief Marketing Officers plan to increase their spending on interactive marketing this year.1 Industry analysts support that move, with the Interactive Advertising ...