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Article: Communications industry posts second year of double digit growth.
- Article from:
- Direct Marketing
- Article date:
- January 1, 1997
CopyrightCOPYRIGHT 1997 Hoke Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Revenues of publicly reporting communications industry companies rose 13.2 percent to $173.9 billion in 1995, topping the 11.1 percent increase of 1994, according to the 14th Annual Veronis, Suhler & Associates Communications Industry Report.
The communications industry continued to thrive in 1995, despite a slowdown in the pace of growth for the overall U.S. economy. "Industry revenue growth was fueled by favorable fundamentals in: consumer, institutional end-user and advertising sales markets; acquisitions, which were positively effected by the favorable debt and equity markets, and the virtual completion of cost reduction and restructuring efforts that had ...