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Article: Women fret more than men over airline costs, travel issues.(research on women)
- Article from:
- Marketing to Women: Addressing Women and Women's Sensibilities
- Article date:
- January 1, 2009
CopyrightCOPYRIGHT 2009 EPM Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Women are more likely than men to be concerned over airline costs, such as ticket prices and baggage fees (70% vs. 57%), according to Ipsos. Women are also more likely than men to have concerns over delays resulting in missed connections (58% vs. 51%). [TRAVEL/TOURISM]
TRAVEL CONCERNS, MEN VS. WOMEN, 2008
MEN WOMEN
Airline bankruptcies ...