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Article: Most marketers must take us for fools.(financial institutions' promotional campaigns)(Brief Article)
- Article from:
- American Banker
- Article date:
- March 25, 1997
- Author:
CopyrightCOPYRIGHT 1997 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A friend of mine has just become a real estate agent.
She has a PhD in economics and has taught for years. But tenured professors are becoming an endangered species.
Our colleges can no longer afford high salaries for those who teach a few hours a week and spend the rest of their time on arcane research that few read except people trying to publish rebuttals. So more and more courses are being taught by graduate students or "adjuncts," PhDs who cannot find a full-time job and are paid by the course, at vastly lower per-hour cost.
So as I said, my friend is now a real estate agent, and I have received her first newsletter, publicizing herself and her ...