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Article: Aurum Software Establishes European Headquarters

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PR Newswire
Article date:
March 25, 1997
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SANTA CLARA, Calif., March 25 /PRNewswire/ -- Aurum Software, Inc. (Nasdaq: AURM), the leading provider of customer relationship management software, today underscored its commitment to expanding its international presence by announcing its acquisition of Aurum Software U.K., formerly a distributor of Aurum Software in Europe. Today's announcement will result in a direct software operation made up of experienced sales force automation experts. Aurum completed the cash purchase of shares of Aurum Software U.K., effective March 18, and plans to continue expansion of the operations in Europe.

Aurum Software U.K. is based near St. Ives, Cambridgeshire. Its ...

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