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Article: Craftsman(R) Tools: Now the Official Tools of DIY Network.
- Article from:
- PR Newswire
- Article date:
- January 21, 2009
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LAS VEGAS, Jan. 21 /PRNewswire-FirstCall/ -- Today, the Official Tools of NASCAR also became the Official Tools of DIY Network, the go-to media resource for do-it-yourself enthusiasts. Executives from Sears announced the agreement for Craftsman, America's most trusted brand, at the International Builders' Show with representatives of Scripps Networks-owned DIY Network.
The agreement will include the development of a customized show strategy specifically for Craftsman, which has the option to send product to be integrated within DIY Network programming.
"At its core, the Craftsman brand inspires trust," said Erik Rosenstrauch, brand director for ...