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Article: Can you make money on the Web? Marketing (and more) on the Internet.
- Article from:
- Indiana Business Magazine
- Article date:
- February 1, 1997
- Author:
CopyrightCOPYRIGHT 1997 Curtis Magazine Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Marketing (and more) on the Internet
There are endless reasons to put your business on the Internet. Only three of them are rational:
1. To make money. 2. To save money. 3. Both of the above.
Companies can profit on the Internet by devising new ways to speed communications with consumers, streamline customer-service functions, automate literature fulfillment or find new trading partners.
Integrating electronic tactics into your business strategy benefits more than just marketing. It combines product sales, mailing list additions, requests for quotes, favorable trade press and positive customer responses. It saves in research and development, ...