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Article: Celebrity carnival.(Letters to the Editor)(Letter to the editor)
- Article from:
- World Affairs
- Article date:
- January 1, 2009
- Author:
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Humanitarian Carnival
Dear Sir:
Alex de Waal raised some interesting points for discussion in his article ("The Humanitarian Carnival," Fall 2008). Unfortunately, he based a few of these points on inaccuracies about (RED). Specifically, he cited a factually incorrect article from 2007 to suggest that (RED) did not yield a return in its first year because it had raised only $18 million from the sale of products, while spending $100 million on advertising. This information is simply wrong. One hundred percent of the profit from the sale of (RED) products is put to work in Africa, with no overhead--no advertising money--taken out. The advertising that ...